With its 60 million inhabitants and continuously increasing consumer market, 南非 is a regional hotspot for growth in the south of the continent.


Over the past decade, the country has carried out large structural reforms. Together with its rich natural resources and a fast-growing youthful population, 南非 now has a healthy and attractive business climate, even if there are still a few financial and political challenges.

There is a long history of bilateral relations between 明升ms88备用网站 and 南非, both in terms of sustainable business partnerships and development cooperation. 此外, Swedish companies have a strong reputation for delivering high-quality products and services, especially in industries as electrical equipment, 采矿和ICT.

Opportunities for Swedish companies

明升ms88备用网站 exports many different products to 南非, 包括车辆, electric and ICT equipment and heavy machinery for mining, but also high volumes of pharmaceuticals and processed food. Thanks to the SADC Economic Partnership Agreement, 南非 has beneficial trade conditions with EU countries. As you can read in the interview below with the Trade & Invest commissioner Ludvig Hermansson, the lower labour costs are also beneficial for growing business in 南非.


Johannesburg is the sub-Saharan financial and economic centre and gathers regional offices of many international companies. Business 明升ms88备用网站 has been based in Johannesburg since 1993 and also cover neighbouring markets such as Botswana, Namibia, Angola, Zambia, Zimbabwe and Mozambique.

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Ludvig Hermansson

What are the main advantages for expansion in 南非?

多亏了它的自然资源, well-developed industry and infrastructure, and sophisticated financial and communications sector, 南非 is a preferred market for Business Process Outsourcing (BPO). Labour costs are significantly lower than in the EU, especially in terms of production where the cost in 南非 is almost one third compared to the EU and 明升ms88备用网站. 多亏了这种成本效益, the country has many business areas that have a lot of potential for continuous growth, 比如采矿, 能源, transport and manufacturing industries.

What are the risks and challenges companies may face in 南非?

Due to a possible credit downgrade in the country, the 南非n rand is currently one of the most unstable currencies in the world. In order to avoid potential financial risks and to safeguard successful business activities, it is essential for foreign companies to build a long-term establishment strategy. Another challenge is the unstable political situation. Policies like the BBBEE (Broad-Based Black Economic Empowerment) create quite a few challenges for Swedish and other foreign companies to do business in 南非.

Are there any cultural aspects to consider?

Proximity is the key success factor for doing business in 南非. It is very important to build close personal relationships and having a local office is a must. 此外, it is important to know that the corporate culture in 南非 and many other sub-Saharan countries is more hierarchical than in 明升ms88备用网站.

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