泰国经济自上世纪80年代初以来一直表现良好. It is now the second biggest in Southeast Asia, only trailing 印尼. This solid growth has transformed the country from an agricultural society into an industrialised nation.
在过去的几年里, 泰国 has become an interesting market for investments by foreign businesses. 除了有利可图的国内市场, 泰国 also enjoys a strategic location in the middle of Asia and functions as an important centre for the entire region. The technology-driven manufacturing sector contributes significantly to 泰国’s GDP. 此外, 持续的基础设施投资, 一个不断增长的中产阶级消费市场, and a favourable business climate create plenty of opportunities for Swedish businesses.
零售业正在快速发展, 由电子商务, 经济发展和人口增长. 正如卡尔·林德沃尔下面的采访中提到的那样, it is also 泰国's ambition to become a world leader in the Internet of Things. This creates opportunities for Swedish companies in the telecom industry. 其他有前景的行业包括医疗保健和可再生能源.
明升ms88备用网站 has a long trade tradition with 泰国 that goes back more than 100 years. Swedish export consists primarily of telecommunication equipment and engineering products such as machinery and equipment, 纸产品, 运输设备, 以及钢铁和林业产品. 仍然, 对泰国的出口相当有限, 这就给未来的增长留下了很多未开发的潜力. Today, around 70 companies from or related to 明升ms88备用网站 are active in 泰国.
明升ms88备用网站商业集团自2008年以来一直在泰国开展业务, offering Swedish companies strategic advice and operational support when entering the Thai market. 我们的曼谷办事处也覆盖了其他新兴国家 湄公河地区如缅甸、柬埔寨和老挝.
卡尔Lindwall贸易 & 泰国、缅甸、柬埔寨和老挝的投资专员
除了有利可图的国内市场, 泰国 has a strategic position on the world map and serves as a business and start-up hub for the region. 基础设施投资的增加, digitalisation and a shift in demographics also create a need for innovation and advanced technological solutions. 考虑到日益增长的中产阶级和老龄化人口, there is also potential in the healthcare sector and a growing market for medical tourism. The country also has ambitious aspirations to become the regional centre for the Internet of Things.
泰国 is a relatively stable and mature country to do business in, 但这可能会受到该地区地缘政治紧张局势的影响. Although the country has improved in terms of easiness to do business, 仍然有很多官僚主义, 设立子公司时，哪些是具有挑战性的. The most common challenges that Swedish companies face is related to price sensitivity, 竞争和寻找有技能的员工. Corruption and political uncertainty should also be taken into consideration. 掌握这一点需要坚实的战略, 对市场的彻底了解, 一个独特的产品, 以及强大的本地网络.
A real asset for doing business in 泰国 is local presence; staff or partners who understand the culture and master the language. This allows businesses to acquire in-depth market knowledge and to create a relevant, 为泰国市场量身定制的产品. Business culture is all about relationship building and customers want regular face-to-face interactions.