The 亚太地区 region holds a substantial share of the world’s largest and fastest growing economies. 这么多, 事实上, 中国目前是世界经济增长的引擎, 为全球经济增长贡献了50%以上, 这个数字还会进一步增加. APAC is also home to 22 of the world’s 37 megacities and by 2020 it will hold the largest middle-class population in the world, a population that has already as surpassed 欧洲 in consumption. It will become the world’s largest market within the next five years.


So, for many companies it has become crucial to establish a foothold in the region simply because it is so ripe with opportunity. Many large Swedish industrial companies already have a strong heritage there, 已经进入市场几十年了. 作为一个结果, Swedish products and brands have an established reputation of quality and cutting-edge technology. But entering APAC can also be seen as a particularly tough task, and Swedish SME export to the region are presently lagging behind its 欧洲an peers. Studies have shown that they find it challenging because of the distance, 文化差异, 认为商业风险, and also their own bottlenecks in terms of limited resources, 等.


但是潜力是巨大的, not least because environmental 可持续性 remains the region’s greatest competitiveness constraint, 导致人们对新产品的巨大胃口, 可持续的创新. And this, of course, is the hallmark of Swedish companies. 然而, penetrating a region such as APAC will always be a challenge that requires a unique approach.


毕竟, more than 20 countries make up the 亚太地区 market – a gigantic region with a diverse set of cultures, 宗教, languages and social trends that differ from city to city. 这就是“明升ms88备用网站商业”可以提供帮助的地方. We have an APAC desk in 明升ms88备用网站 and business developers on the ground throughout the region itself, all with in-depth and inside knowledge about each corner of the different markets.